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Eastern Idaho State Fair wins marketing award

The Eastern Idaho State Fair received national recognition for its advertising campaign at a recent convention in Las Vegas.

The fair took home the award for Best Overall Advertising Campaign at the 127th annual International Association of Fairs and Expositions convention. It is the fifth time in the last seven years the fair has received this award.

Brandon Bird, the fair’s general manager, said in a news release that the fair’s creative and design team at I.E. Productions “has done an amazing job producing our campaigns year after year in ways that capture the fun and excitement found at the fair each year.”

Bird said the award also is a testament to the work the fair’s staff does throughout the year.

“We are competing with fairs throughout the United States, so when we win, we know we’re doing something that’s unique and captures the energy and excitement of the fair,” he said. “With this, we know we’re doing a good job of capturing the magic of the Eastern Idaho State Fair.”

The theme for the 2017 fair was “Bigger is Better,” promoting an extra day of the event. And the fair’s marketing campaign pushed the envelope to draw in attendees.

“When you look across the United States in the fair business we stand out very well, not only in our marketing campaign but in the great richness of community that founded the fair,” Bird said. “We still hold our hat high for being a true country, community fair. And we want to continue that and see that grow in the future.”

In 2017, the fair saw a record 240,000 attendees. For the 2018 Eastern Idaho State Fair, I.E. Productions is already ramping up its operations to help the fair top those numbers again while pursuing its sixth award at the convention.

“This is eastern Idaho’s family reunion,” he said. “We’re going to focus on the relationships and
experiences people have here.”

The 2018 Eastern Idaho State Fair will be held Aug. 31 through Sept.8 at the fairgrounds in Blackfoot.

Free workshops set for Wednesday

The Idaho Small Business Development Center is hosting two free workshops for contractors Wednesday at the Small Business Development Center, 2300 N. Yellowstone Highway, in Idaho Falls.

The workshops feature “Marketing to Federal Agencies,” and “Developing a Good Capability Statement.” Attendees will receive first-hand information on “what to do and what not to do” when looking for federal contracts, according to a news release.

To learn more, contact Gary Moore at 208-426-1714.

Council promotes study of drivers

A recent study says the percentage of uninsured drivers in Idaho has grown.

According to the
Insurance Research Council, the state’s percentage of uninsured drivers increased 22 percent from 2012 to 2015. The study, published in the 2017 edition of Uninsured Motorists, notes that the rate of uninsured drivers in the state jumped from 6.7 percent in 2012 to
8.2 percent in 2015.

Nationwide, one in eight drivers are uninsured, according to the study.

Kenton Brine, NW Insurance Council president, wants drivers to keep aware of the risks of uninsured drivers on the road, and for people to consider purchasing additional uninsured driver insurance to cover a potential accident.

The NW Insurance Council is a nonprofit, public-education organization funded by member insurance companies serving Washington, Oregon and Idaho.

For information, visit nwinsurance.org.

Paul Davis Restoration donates to responders

Paul Davis Restoration of Idaho, and the company’s charity Paul Davis Cares, presented $20,000 in proceeds from its fourth annual 9/11 Fallen Heroes Memorial Tribute Run/Walk to charities recognizing first responders.

The event has raised more than $60,000 in the last four years.

Organizations that received donations from the event include the Idaho Fallen Firefighter Foundation, the Eastern Idaho Fraternal Order of Leatherheads Society, and the Idaho Falls and Bonneville County Fraternal Order of Police and the Domestic Violence and Assault Center.

Blackfoot Chamber hosting luncheon

The Greater Blackfoot Area Chamber of Commerce will host its monthly luncheon at noon Monday at Premier Technology, 1858 W. Bridge Road in Blackfoot.

The event will feature speakers from the city and area businesses, and provide attendees networking opportunities. Representatives from VanOrden, Lund, and Cannon PLLC will give a presentation on tax reform.

Lunch will be catered by Tommy Vaughn’s.

To learn more, visit blackfootchamber.org/march-chamber-luncheon.

Rexburg Chamber announces forum

The Rexburg Area Chamber of Commerce will host a forum April 11.

Arnold Thiebaud, Brett Crandall and Jeff Dunster with Brigham Young University-Idaho’s MarComm (marketing and communication team) will address “Online Marketing — How To Get found On The Internet” from noon to 1 p.m. April 11 in the Chamber Conference Room, 167 W. Main St., Suite 2.

Building permits

Ammon building officials recently approved permits for the following projects.

n Single-family development, valued at $176,626, 1263 Bent Grass Drive

n Single-family development, valued at $167,952, 5799 S. Barton Lane

n Single-family development, valued at $179,061, 1133 Bent Grass Drive

n Single-family development, valued at $178,455, 1290 Bent Grass Drive

n Single-family development, valued at $299,835, 4807 Porter Drive

n Single-family development, valued at $215,927, 6025 Triumph Drive

n Single-family development, valued at $298,150, 2605 S. 45th East

New construction company opens

Gregory’s Construction LLC has opened in eastern Idaho.

The licensed and insured contractor provides a variety of services from framing, roofing and remodels to concrete and more.

For information, email gregoryconstructionllc@gmail.com or call 208-852-6991.

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Reporter Marc Basham can be rached at 208-542-6763.


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Source: Business